Roger Bailey

Roger Bailey

Regional Qualification(s):

Heart of England



Phone Number(s):




Roger offers guided coach and walking tours of the Heart of England. Including Coventry(3 Cathedrals) for which he has a Coventry Green Badge, Stratford upon Avon,The Cotswolds, Birmingham(music links and the industrial revolution), Oxford(writers, TV/Film sets etc), Warwick, Royal Leamington Spa, Leicester(King Richard III). Also Inspector Morse and associated programmes, Midsomer Murders, Downton Abbey, Lark Rise to Candleford, the War of the Roses plus much more.

Roger covers :
Coventry & Birmingham;
Herefordshire & Forest of Dean;
Leicestershire(Leicester) & Rutland;
Nottinghamshire & Derbyshire(Peak District);
Shropshire & Ironbridge;
Stratford upon Avon & Warwickshire(Warwick and Royal Leamington Spa);
The Cotswolds;
West Midlands & The Black Country;

Can also help with Meet & Greet, VIP support, partner programmes, fam trips, airport transfers and advice on lunch and coffee stops. Prices available for fullday, halfday and 1.5 to 2 hours. Roger is based in Coventry and near the NEC and Birmingham Airport, plus a short distance from Stratford upon Avon and Birmingham. He has over 23 years experience in guiding, has so far conducted over 5,500 tours and is available 7 days a week throughout the year. Roger can also supply additional qualified guides for larger groups if required.

Roger was awarded his Heart of England Blue Badge in 2002.
He was awarded his Coventry Green Badge in 1995.

Worked in Stratford upon Avon for Guide Friday on the opentop buses(1996/1997)
Worked as a guide in St Mary's Guildhall in Coventry(1997/1998)
Worked in both Coventry and the Jewellery Quarter Tourist Information Centre's.

Endorsement :
2012 Olympic Venues (First regional tourist guide to do so)
Welcome Host
Welcome Host International

Awarded 'Outstanding Contribution to Tourism' in the 2010 Heart of England Excellence in Tourism Awards, for his contribution to tourism in the Heart of England over many years of working in the industry.

Member :
Guild of Registered Tourist Guides
Institute of Tourist Guiding
Heart of England Tourist Guides Association
Coventry Guild of Tourist Guides
Cotswolds and Gloucestershire Tourist Guides Association
Plus a variety of tourism organisations both regionally and nationally

Past member of the Executive Council of the Guild of Registered Tourist Guides
Past Chair of the UK Committee for all tourist guide associations
Past Director of the Institute of Tourist Guiding (Nov 2010 - Oct 2013)
Chair of The Heart of England Tourist Guide Association (2011 - 2020)
Chair of The Coventry Guild of Tourist Guides (1997 - 2017)

Appearances :
BBC2 Flog It!
GMTV Breakfast Show
Regional news programmes
Variety of regional radio shows including many times on BBC Coventry & Warwickshire

Written :
Walk Around Historic Coventry (Ottakers Bookshop)
Coventry's Historic Heart - A Walking Tour (CV One)
Coventry's Historic Heart - A Walking Tour (Own production)
City Sightseeing Coventry script.
Coventry Transport by Tempus (Parts 1/2)

Elected Coventry Councillor(2008-2012, 2014-2018) and involved with the Coventry Bid for City of Culture for 2021

Personal Interests:

Birmingham & Warwick

Special Interests:

Conferences & Incentives

Heart of England

Industrial Heritage

Heart of England including Coventry, Birmingham and the Black Country.

Castles & Palaces

Heart of England

Churches & Cathedrals

Heart of England


Heart of England

Walking Tours

Heart of England, especially Coventry, Birmingham, Oxford, Stratford upon Avon, Royal Leamington Spa, Warwick, Leicester.

History & Prehistory

Heart of England


Heart of Enghland especially Coventry, Stratford upon Avon and Oxford.


Heart of England, especially Birmingham and Coventry.


2012 Venues

Driver Guide: